Having nearly twenty years of experience in RMG enterprise, Shagufhta Newaz, Founding father of N2N Sourcing Ltd., and EC member of Bangladesh Garment Looking for Dwelling Affiliation (BGBA) is amongst these few women of Bangladesh who started as an professional and later effectively constructed their very personal purchasing for dwelling, further geared as a lot as develop. With a cope with the European market, considerably in Denmark, Portugal, Spain and France, the purchasing for dwelling, offering type garments along with workwear, has forged strong relationships with patrons and producers alike, commonly adapting to altering market requires. In dialogue with Apparel Belongings (AR), Shagufhta shares that moving into into unexplored markets, starting overseas office and further thrust on experience are few of the steps on the radar of the company to develop further.
Huge and diversified selections
Initially concentrating on basic promotional devices, by way of the years, the company has expanded its portfolio to include quite a lot of garments from T-shirts and school uniforms to workwear and denim. It has moreover enhanced its purchaser portfolio and whole enterprise. It even affords in jackets, outerwear, sports activities actions devices, casuals, formal shirts and sleepwear for men and women.
“I started with white T-shirts and commonly constructed an intensive product differ. At current, we’ll cope with practically any workwear product. It has helped us to develop successfully and this evolution shows not solely a response to purchaser needs nevertheless a proactive methodology to capturing market traits and diversifying selections,” says Shagufhta.
The massive differ of merchandise is further supported by N2N Sourcing’s built-in designs as a result of it has always prioritised product enchancment. By creating distinctive designs, the company affords patrons further than merely merchandise, it offers tailored choices that meet explicit market requires.
Shagufhta has launched a price model for design exclusivity, guaranteeing that their ingenious efforts are recognised and compensated. They’ve carried out cost for the same because of some patrons would contemplate the design after which take the thought to a distinct agency. Now, regardless of whether or not or not a purchaser places an order or not, within the occasion that they consider the design, they’re required to pay a specific amount.
Thrust on top quality and vendor alternative
Having a strong cope with top quality, N2N Sourcing follows that precision and perfection aren’t luxuries; they’re necessities. To verify top quality, from manufacturing facility audits to in-line inspections and final checks, N2N employs an expert workforce of top quality controllers who monitor manufacturing processes intently, guaranteeing each product meets the extreme expectations of purchasers. To resolve on a vendor, the purchasing for dwelling has a strong thrust on compliance. In the meanwhile, the purchasing for dwelling has affiliation with 20 factories in Bangladesh, which are meticulously vetted for compliance and top quality assurance. Each manufacturing facility is chosen based mostly totally on stringent elements harking back to administration proficiency, financial stability and operational transparency, guaranteeing that they uphold the company’s extreme necessities.
| There are numerous challenges in RMG enterprise nevertheless as Shagufhta is into the enterprise from twenty years, she has a passion for overcoming challenges, regardless of the character of downside. “I wanted to say myself in a male-dominated sector, nevertheless I was not at all deterred. Each downside obtained right here with an opportunity and I embraced them,” she shows. |
Along with all this, Shagufhta emphasises that if the best administration of the company are involved with explicit merchandise and orders, then the product is never liable to go down.
Rising on market entrance
Happy with the enlargement of the company, Shagufhta highlights future plans to broaden further into the German and Italian markets. Furthermore, the potential entry into the Russian and Canadian markets shows N2N Sourcing’s ambition to seize new alternate options amidst a rapidly altering world panorama. Shagufhta is of the view that these markets provide untapped potential for the company, so throughout the coming years, it aspires to have good share of enterprise in these booming hubs.
The company is considering establishing an office open air the nation as it is going to allow its sourcing to broaden further. Shagufhta moreover targets to operate throughout the US and Europe concurrently.
Further cope with tech
Shagufhta is raring on the utilization of experience. Her agency is actively investing in software program program choices to reinforce transparency and effectivity. It is shifting away from handbook data administration in route of a further built-in system that permits patrons to entry real-time particulars about their orders and manufacturing progress. Reinforcing the company’s dedication in route of transparency and clear communication, the occasion of its purchaser portal – ‘iTower’ – is in progress that permits patrons real-time entry to manufacturing updates, inspections and supply statuses. The company is shifting ahead on this path step-by-step and later, the plan can be to cope with digital sampling with AI assist.
| To stay ahead of traits and foster innovation, I protect a keen consciousness about cultural shifts, shopper behaviour and rising utilized sciences. Furthermore, I prioritise collaboration with proficient designers, creatives and enterprise specialists, fostering an setting of creativity and experimentation. |
“As we’re shifting forward on a variety of fronts, sustainability can be our focus. We’re aligning our operations with Sustainable Progress Targets (SDGs). It comprises prioritising merchandise which are biodegradable and collaborating with accent corporations to find eco-friendly choices,” says Shagufhta and extra gives that not solely excessive patrons however as well as every type of client is having rising points about sustainability and we should always rise to fulfill these expectations.