With virtually 25 years in enterprise, Shangu Tex has develop to be a primary RMG agency of Bangladesh. Beneath the administration of Maheer Mannan, the company’s Deputy Managing Director and second expertise chief, Shangu Tex is specializing in product diversification, functionality enhancement, with plans to find out a model new inexperienced manufacturing unit and maximise publicity to patrons worldwide. Points weren’t easy for Maheer as in 2010, after the passing of Chairman and Founding father of the company M. A. Mannan which was an infinite setback. This was adopted by the tragic Rana Plaza collapse, Tazreen Fashions’ hearth incident, furthermore the fluctuating nature of enterprise. Shangu Tex underwent many ups and downs nonetheless Maheer not solely mitigated the hazards, however as well as moved forward. Constantly innovating, he co-founded Nordic Textile just about a yr up to now, a corporation dedicated to sustainable garments.
In dialogue with Apparel Property (AR), he shared how no matter fairly just a few challenges, his motivation to broaden and develop stems from the company’s dedication to top quality, attain in quite a few markets and the assistance from patrons cultivated by means of the years.
Shangu Tex’s energy lies in woven garments, offering a broad differ of merchandise equal to boxers, shirts, tops, lightweight bottoms and denim. This legacy, started by Maheer’s father, continues to develop. The company at current operates 21 manufacturing traces with spherical 1,000 stitching machines and plans to introduce heavyweight merchandise equal to jackets and heavier shirts. Infrastructure upgrades are being explored to assist this enlargement.
Whereas jacket manufacturing is already established in Bangladesh, with necessary investments in Cambodia and Myanmar, Maheer stays optimistic about coming into this product class. Together with rising its product decisions to present patrons, this diversification will help Shangu Tex enchantment to new patrons.
“There could also be rising demand on this product class and Bangladesh has the good thing about being strong in sustainability, so we’re assured that our manufacturing unit will acquire substantial orders in the long run,” Maheer outlined. He moreover talked about that some patrons are rising into the workwear class, prompting the company to find this part as properly.
The preliminary plan is in order so as to add 9 new traces. In tandem with this enlargement, the company is focused on streamlining workflows for higher effectivity. Efforts embrace upgrading the slicing division and exploring IoT investments to minimise machine downtime and improve shopfloor output.
To bolster value effectivity and assist sustainability, Shangu Tex is planning necessary investments in sustainable practices, anticipating an increase in worldwide demand for eco-friendly operations.
“Retailers may face inexperienced taxation in future, so we have now to assist them by bettering our sustainable practices. In the long run, we’re planning a state-of-the-art, green-certified manufacturing unit with a cope with pure energy,” Maheer acknowledged.
| Turnover: US $ 35 million
Employees: 3400 Functionality: 7.00,000 objects per 30 days Shoppers: Volcom, Pierre Cardin, Muji, Vertbaudet, Atlas, Coleman, Monoprix, Ellos, Bel&Bo, Mcs, Jeans Fritz, |
Strengths driving progress and diversification
Having developed inside the enterprise, Maheer firmly believes that there is always demand for top of the range merchandise. Although market challenges exist, he is assured that patrons will proceed to place orders within the occasion that they perception the supplier to ship on commitments.
“Our agency’s largest energy is top quality and we operate identical to the Japanese system, conducting 100 per cent piece-by-piece inspections. We have got certainly not confronted any quality-related factors,” Maheer shared. One amongst Shangu Tex’s notable buyers is the Japanese retailer MUJI.
Supporting patrons on various fronts
Shangu Tex has constructed strong relationships with its patrons, quite a lot of whom have impressed the company to broaden its product decisions ensuing from their satisfaction with its effectivity. To accommodate smaller orders, the company provides lower MOQs, counting on components equal to product variety, worth, raw supplies availability and lead time. Devoted manufacturing traces function like a modular system to serve these orders.
One different energy of Shangu Tex is its product progress (PD) capabilities. “With regards to PD, we’re not afraid to provide our enter and ideas to patrons and we usually current extra samples. Sometimes, patrons need our varieties and we secure orders primarily based totally on our suggestions,” Maheer outlined.
To mitigate geographical risks and diversify its publicity, Shangu Tex works with patrons from quite a few areas. At current, 40 per cent of its buyers are from Japan, 30 per cent from Europe, 15 per cent from North America, 10 per cent from South America and 5 per cent from completely different areas, along with India.
| Nordic Textile is a purchasing for house on the forefront of creating socially accountable merchandise which is perhaps sustainable, recyclable, traceable and clear. It is centered on sustainable sourcing which is the sample of the second. It actually works with producers in a main down technique and propels ESG, pushing Digital Passport Experience (DPP) know-how forward. It has shut affiliation with companies like Unison and Profilsport. The purchasing for house is guaranteeing full traceability in order to have most enterprise from producers with a sustainable focus. The company has to this point reached US $ 1 million and is hopeful to get good enterprise in coming years. |
“We purpose to provide a broad differ of merchandise to an enormous and quite a few purchaser base. As part of this method, we want to improve our enterprise inside the Indian market. We at current serve prestigious producers like Celio in India and are in talks with various others,” Maheer shared. He moreover believes that many Indian producers and retailers provide strong potential nonetheless should scale up their volumes to maximise options.
Maheer is selective in regards to the patrons Shangu Tex companions with, preferring people who prioritise top quality over value monetary financial savings. Whereas many patrons provide from Bangladesh for its low-cost profit, Shangu Tex always chooses patrons who value and pay for top of the range.
Cope with materials progress
To cut back lead events and provide a higher number of merchandise, Shangu Tex areas a sturdy emphasis on materials progress. The company collaborates with Chinese language language and Indian materials suppliers on account of restricted availability of woven supplies in Bangladesh.
“Together with cotton, we’re repeatedly exploring synthetic supplies and quite a few blends for our collections. We moreover search the expertise of BGMEA and Chinese language language professionals to stay updated on new materials varieties. Some Indian materials companies have been very supportive on this regard,” Maheer concluded.